CPG Research
Last scan: Sat, Jun 6
Brands: 79
Trigger Rules
📈 Opportunity
Momentum Surge
A brand's hiring momentum crosses 50 while actively adding new postings — signals a growth inflection worth acting on immediately.
Condition
Hiring momentum ≥ 50 + new postings this scan
📈 Opportunity
Director-Level Role Appeared
A new Director-level ecommerce, DTC, or performance marketing role has appeared at a tracked brand since the last scan.
Condition
New relevant posting detected (delta_relevant > 0)
⚠️ Warning
Market Cooling
Average hiring momentum across all tracked brands drops below 25 — a macro signal to recalibrate job search strategy.
Condition
Average brand momentum < 25